India’s Most Informative Health Insurance Website
http://www.healthinsuranceindia.org is India’s most informative health insurance website .
The site started by Ria Insurance Brokers Private Limited, a leading insurance brokerage firm, in September 2007 has emerged the most informative healthinsurance site. The site aims to empower customers to make informed health insurance buying decisions by giving information to the customers about various products being introduced or marketed by general insurance or stand alone health insurance companies in the country. The site is being accessed by large number of customers in India and in over 27 countries located as far as USA, Egypt and Kenya.
Ria Insurance Brokers Private Limited, a leading insurance brokerage firm, is behind the site which is at present being considered as the most informative health insurance site with more than 903 pages of information. This site was inaugurated at Chennai in September 2007 by Mr. C. S. Rao Chairman IRDA in the annual conference of Insurance Brokers Association of India.
www.healthinsuranceindia.org is a specialized health insurance website looking to provide comprehensive information in simple language on a very valuable and important topic to the customers located in India and abroad. This site has come out with an analysis of the products as well as a comparison of the data; rarely found on other sites which generally do not cover products of all the companies.
It is noticed that generally sites try to cover information on too many Insurance products in areas like : travel, auto, health, home, and term life. Due to the large amount of information covered, these sites do not cover in-depth information. However, the good point of http://www.healthinsuranceindia.org is that it is has an in-depth study of only one product and that too on health insurance industry in India. This is the reason that recently when ‘Money Today’ came out with 22 pages special supplement on health insurance, practically all the comparative table on products, and their prices were sourced from this site. Additionally, the underwriters of insurance companies refer to this site when they are considering changes in their product or performing a competitor analysis within the Indian market for presentation to their management.
The portal also has a Query section that is used by the internet users to clarify their doubts or look for answers to the questions which have remained unanswered by reading the brief brochures of the Insurance company. This is the only site which provides details of cashless hospitals in india state-wise, city-wise as well as a list of over 4500 hospitals that accept insured clients for treatment on cashless basis.
In today’s world the internet has drastically changed the way a customer thinks, behaves and increasingly buys. Today, any customer would like to equip himself with the information to ensure that he/she is making a correct choice that is suited / customized to his needs. We firmly believe that The website should be independent so that it can enable a customer to compare various products and buy the one that suits him/her the best at the click of a mouse. We are pleased when we receive compliments of hundreds of our customers who have been able to buy the right product on the basis of the data available on our website. It is clearly understood that the right product may not be the cheapest product available in the market.” said Mr. S K Sethi CEO, Ria Insurance Brokers & Author of Best Guide to buy Health Insurance, which was published in book format in years 2005 & 2006. This book is now available in an e-book form on cd and of course on the website http://www.healthinsuranceindia.org.
http://www.healthinsuranceindia.org is an internet venture which has empowered the retail as well as corporate customers to take an informed decision by buying the right product from right insurance company. The good point of this site is that it is an independent site which covers products of all the health insurance companies
Suresh is also Vice President Director of Insurance Brokers Association of India,the only association of all IRDA licensed insurance brokerage firms operating in India. As a member of Insurance Committee of FICCI as well as PHD Chamber of Commerce & Industry he has made value addition towards use of technology in Insurance.
He is author of Best Guide toBuy Health Insurance. This e-book with full fledged web-site is a step in the direction of on-line marketing of Health Insurance.